Before you build,
see how people respond.

Thinking about an app or digital product? In a 10-day sprint, we shape the offer with you, run a market test, and work through the results together.

01 / REFINE

Make the idea
testable.

We narrow down who it's for, shape three offers, and agree on what action to measure. You approve the plan.

02 / DISTRIBUTE

Put the offer
in front of people.

We make the creative and pages, launch the agreed test, and keep an eye on how people respond.

03 / DECIDE

Make the call
with evidence.

We go through the results with you, including what they can't tell us. Then we recommend whether to build, change, retest, or stop.

PREBUILD / IDEA FILE01
The starting point An idea worth exploring.

What would make someone choose it?

Who is it for?Why would they care?What would they do next?
A question, not a verdict.
PREBUILD / REVIEWED BRIEF01
Refine Make the promise specific.
AUDIENCEWho feels the problem most?
OFFERWhy would they switch?
TESTWhat action shows intent?
Reviewed with you
PREBUILD / SAMPLE TEST02
Distribute Three angles. Real response.
AOffer + creative
Landing page ready
BOffer + creative
Landing page ready
COffer + creative
Landing page ready
Checked before launch
PREBUILD / SAMPLE READOUT03
Decide What happened in the test?
Attention
Intent
Commitment
THE POSSIBLE CALLSBuild / Retest
Pivot / Stop
Human judgment

We decide what is worth testing before anyone sees an ad.

Human judgment

We check the campaign before launch and watch it while it runs.

Human judgment

We discuss what the response supports and where it falls short.

An agreed test

What would count as a yes?

Before the campaign starts, we agree on the price, what we're asking people to do, and what result would justify a next step. Afterward, we compare the response with that bar.

SET BEFORE THE CAMPAIGN

Price shown
The price people see alongside the offer.
Action requested
A signup after seeing the price, or a refundable deposit when it makes sense.
Threshold agreed
How many commitments we need, and the most we'd pay to get each one.

Distribution channels

Where your offer shows up.

Our founding sprint uses Meta Ads for the paid test. If short videos suit the idea, we can also use organic channels to see which messages people respond to.

PAID / FOUNDING SPRINT

Meta Ads

We test the approved ads with an audience and budget agreed before launch.

ORGANIC / WHEN USEFUL

Short-form channels

  • TikTok
  • Instagram Reels
  • YouTube Shorts

These posts help us choose messages to test. Views alone don't tell us whether people want the product.

Human review at every step

You work with us
at every stage.

Two collaborators reviewing product concepts and campaign evidence at a worktable
You approve the plan. We check the campaign before launch, monitor it, and go through the results with you.

The founding offer / five spots

Ten days to a
better decision.

Bring us your consumer app or digital product idea. We'll agree on the test plan, run the campaign, and give you a clear account of what happened.

$499founding price
plus your ad spend
Draft your idea

What the sprint covers

  1. Personal idea and audience review
  2. Three offers planned with you
  3. Twelve creative concepts, six produced
  4. Three conversion page variations
  5. Campaign launch and hands-on monitoring
  6. Results walkthrough and written next-step brief

We recommend at least $300 in ad spend, paid from your account. We'll explain what the results can and cannot tell us. No test guarantees demand or future sales.

Your decision brief

We show who responded, how the offers, prices, and ads performed, what people objected to, and what each commitment cost, if any. Then we recommend what to build first, what to test again, or why to stop. We also say what the test could not tell us.

Good questions

Before we begin.

Do I need a product already?

No. The sprint is designed for an idea or early prototype. We test the offer and customer response before a full build.

Is this an automated AI service?

No. You work with us on the test plan and approve the creative before launch. We monitor the campaign and review the results together. Tools help us produce the work, but people make the decisions.

What if the response is weak?

We look at where people stopped and compare the versions we tested. We'll explain what the results support, what they don't, and whether we'd change the offer, retest, or stop.

Does the sprint guarantee demand?

No experiment can guarantee demand or future sales. The sprint gives you a structured way to see how real people respond before you commit more time to development.

Who pays for the ads?

You pay for ads from your own account. We recommend at least $300 for an initial test and agree on the budget before launch. We'll explain what that spend was enough to show.

Five founding sprints

What's the idea you keep coming back to?

Start with the rough version. We'll help work out who it's for and what a useful first test could look like.

Draft your idea